Prototype application research

For my prototype I plan to use a brief from the YCN awards. I doubt Id actually enter it but it’s a good brief. My chosen brief is for Virgin, the link will show the brief:

http://www.ycnonline.com/0607_virginmobile.php#

The gist of the brief is that I will make an interactive display for Virgin stores to show their mobile phones, the idea is to add “a touch of glamour, fun and humor to everyday things such as in store brochures and handset displays.”

The prototype would be fun gimmicky and very easy to use; it would be intended as a CD-Rom to be used in store perhaps on a touch screen display by the mobile phones.

As research for this brief I’ve visited Virgin.com and Virginmobile.com, both are interactive sites with good flash work but there is a lot of information in a small area and its quite obvious why Virgin are looking to redo their phone marketing.

I knew I wanted to do something like this so I researched more corporate interactive screens instead of looking at installations.

This first one is for a car, the screen reacts with a sensor that changes the images as people walk closer so that they can see further into the cars design.

This next link is for a giant interactive wall which displays information about a building (presumably the building its in) it has an option where the user can take a panoramic look at the view from the building which I think is very cool and is something I could defiantly implement with the Virgin phones brief.

Although I tried to only look at corporate work this really stood out as being amazing work, the videos a bit long but the work is fantastic and if I can think of a way to make something this good and then fit it in with my brief I would be very happy.

http://www.ycnonline.com/0607_all.php